SIMCA
A new digital language for a cornerstone of the carton machinery industry.
The client
SIMCABrand strategy and identity system for SIMCA SRL, merging decades of manufacturing heritage with a modern visual language that positions the company as both industry leader and strategic consultant.
Evolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
- Brand GuardianshipOngoing creative direction that keeps the system evolving instead of ageing.
A new digital language for a cornerstone of the carton machinery industry.
The client
SIMCABrand strategy and identity system for SIMCA SRL, merging decades of manufacturing heritage with a modern visual language that positions the company as both industry leader and strategic consultant.
Evolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
- Brand GuardianshipOngoing creative direction that keeps the system evolving instead of ageing.
A new digital language for a cornerstone of the carton machinery industry.
Brand strategy and identity system for SIMCA SRL, merging decades of manufacturing heritage with a modern visual language that positions the company as both industry leader and strategic consultant.
The client
SIMCAEvolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
- Brand GuardianshipOngoing creative direction that keeps the system evolving instead of ageing.
A cornerstone that needed to speak a new language.
For decades SIMCA SRL has been a name to trust in carton machinery: precise, technical, built on its mastery of corrugated stitching. But the company had grown past machinery alone, into strategic consulting, and its brand had not caught up. It needed to carry decades of heritage and a far bigger promise, in language people could actually follow.
A cornerstone that needed to speak a new language.
For decades SIMCA SRL has been a name to trust in carton machinery: precise, technical, built on its mastery of corrugated stitching. But the company had grown past machinery alone, into strategic consulting, and its brand had not caught up. It needed to carry decades of heritage and a far bigger promise, in language people could actually follow.
Two staples, one story.
The new identity centres on an S drawn from two staples: a quiet nod to the stitching legacy, and to the join between old expertise and new vision. Vibrant purple and contemporary type give it a modern spirit, so the brand feels as forward-looking as it is established.
Two staples, one story.
The new identity centres on an S drawn from two staples: a quiet nod to the stitching legacy, and to the join between old expertise and new vision. Vibrant purple and contemporary type give it a modern spirit, so the brand feels as forward-looking as it is established.
Heritage and innovation, in the same mark.
SIMCA now reads as what it has become: a forward-thinking leader ready to set the standard in carton machinery, without losing a decade of the trust that got it here.
Heritage and innovation, in the same mark.
SIMCA now reads as what it has become: a forward-thinking leader ready to set the standard in carton machinery, without losing a decade of the trust that got it here.
The people behind the project
The people
behind the
project
Marco Gabanelli
Creative Direction & Strategy
Nicola Pezzotti
Visual Design
Liana Bonanno
Motion Graphic Design
Next project
Autoscuola Lambro