Autoscuola Lambro
Changing the way driving schools are perceived by the new generation.
The client
Autoscuola LambroBrand refresh for a historic driving school in the province of Lodi: modernising the visual identity to resonate with a younger audience without losing the credibility built over decades.
Evolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
Changing the way driving schools are perceived by the new generation.
The client
Autoscuola LambroBrand refresh for a historic driving school in the province of Lodi: modernising the visual identity to resonate with a younger audience without losing the credibility built over decades.
Evolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
Changing the way driving schools are perceived by the new generation.
Brand refresh for a historic driving school in the province of Lodi: modernising the visual identity to resonate with a younger audience without losing the credibility built over decades.
The client
Autoscuola LambroEvolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
Decades of trust, a generation out of reach.
Lambro has taught the province of Lodi to drive for years. The expertise was never in question. But its identity spoke to an older era, and a new generation of drivers was not listening. The job was to reach them without spending the credibility built over decades.
Decades of trust, a generation out of reach.
Lambro has taught the province of Lodi to drive for years. The expertise was never in question. But its identity spoke to an older era, and a new generation of drivers was not listening. The job was to reach them without spending the credibility built over decades.
A licence is a set of paths.
We built the brand around paths: the personal and professional journeys a driving licence unlocks. A teenager's first taste of freedom. A professional's next opportunity. Lambro reframed not as a school, but as the gateway to what comes after it.
A licence is a set of paths.
We built the brand around paths: the personal and professional journeys a driving licence unlocks. A teenager's first taste of freedom. A professional's next opportunity. Lambro reframed not as a school, but as the gateway to what comes after it.
Not just a school. A movement.
The refreshed identity speaks directly to a younger audience while reinforcing Lambro's place as a leader in driver education. It points at something bigger than a test: independence, opportunity, and confidence on the road.
Not just a school. A movement.
The refreshed identity speaks directly to a younger audience while reinforcing Lambro's place as a leader in driver education. It points at something bigger than a test: independence, opportunity, and confidence on the road.
The people behind the project
The people
behind the
project
Marco Gabanelli
Creative Direction
Nicola Pezzotti
Visual Design
Simone Cerea
Visual Design
Liana Bonanno
Motion Visual Design
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