Ride for Parkinson's
Cycling 1,322 km in 4 days to raise funds for people affected by Parkinson's.
The client
Ride For ParkinsonBrand identity for explorer Emiliano Fava's cycling challenge across Iceland, transforming physical endurance into a fundraising movement for people unable to access Parkinson's therapies.
Evolution services
- Creative PartnershipsOutside craft plugged into your team for the work that has to land.
Cycling 1,322 km in 4 days to raise funds for people affected by Parkinson's.
The client
Ride For ParkinsonBrand identity for explorer Emiliano Fava's cycling challenge across Iceland, transforming physical endurance into a fundraising movement for people unable to access Parkinson's therapies.
Evolution services
- Creative PartnershipsOutside craft plugged into your team for the work that has to land.
Cycling 1,322 km in 4 days to raise funds for people affected by Parkinson's.
Brand identity for explorer Emiliano Fava's cycling challenge across Iceland, transforming physical endurance into a fundraising movement for people unable to access Parkinson's therapies.
The client
Ride For ParkinsonEvolution services
- Creative PartnershipsOutside craft plugged into your team for the work that has to land.
He saw a truth he couldn't unsee.
Volunteering at the European Parkinson Centre, Emiliano Fava kept meeting the same injustice: the therapies that could change a life were the ones too many people couldn't afford. So he set a challenge big enough to make people look. Cycle across Iceland. 1,322 kilometres. Four days. Turn his own endurance into funding for the people who needed it most.
He saw a truth he couldn't unsee.
Volunteering at the European Parkinson Centre, Emiliano Fava kept meeting the same injustice: the therapies that could change a life were the ones too many people couldn't afford. So he set a challenge big enough to make people look. Cycle across Iceland. 1,322 kilometres. Four days. Turn his own endurance into funding for the people who needed it most.
Two kinds of movement.
This was never only a sport story. It was about visibility, empathy and energy. So the identity had to hold two movements at once: the epic and the intimate. Big gestures and small steps. Intensity and play. Struggle and hope. One brand vast enough for Iceland and personal enough for a single diagnosis.
Two kinds of movement.
This was never only a sport story. It was about visibility, empathy and energy. So the identity had to hold two movements at once: the epic and the intimate. Big gestures and small steps. Intensity and play. Struggle and hope. One brand vast enough for Iceland and personal enough for a single diagnosis.
A bold identity for a bold mission.
We built it around a bright orange drawn from the European Parkinson Centre, paired with playful, human visuals that keep the tone hopeful instead of heavy. Naming, logo, visual identity and creative direction, all shaped to move: on the road, on screen, and in front of the people who fund the work.
A bold identity for a bold mission.
We built it around a bright orange drawn from the European Parkinson Centre, paired with playful, human visuals that keep the tone hopeful instead of heavy. Naming, logo, visual identity and creative direction, all shaped to move: on the road, on screen, and in front of the people who fund the work.
The ride gave the cause a face.
Personal endurance became public visibility. Proof that a brand can do more than sell something. It can carry a mission other people want to join.
The ride gave the cause a face.
Personal endurance became public visibility. Proof that a brand can do more than sell something. It can carry a mission other people want to join.
The people behind the project
The people
behind the
project
Marco Gabanelli
Creative Direction & Naming
Nicola Pezzotti
Visual Design
Liana Bonanno
Motion Visual Design
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