Easy Business in Estonia
Positioning Estonia as the easiest place to start a business
The client
Easy Business in EstoniaA consultancy enabling entrepreneurs and companies to start and run EU businesses in Estonia, removing friction from company formation through digital infrastructure and smart tax systems.
Evolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
- Creative PartnershipsOutside craft plugged into your team for the work that has to land.
Positioning Estonia as the easiest place to start a business
The client
Easy Business in EstoniaA consultancy enabling entrepreneurs and companies to start and run EU businesses in Estonia, removing friction from company formation through digital infrastructure and smart tax systems.
Evolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
- Creative PartnershipsOutside craft plugged into your team for the work that has to land.
Positioning Estonia as the easiest place to start a business
A consultancy enabling entrepreneurs and companies to start and run EU businesses in Estonia, removing friction from company formation through digital infrastructure and smart tax systems.
The client
Easy Business in EstoniaEvolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
- Creative PartnershipsOutside craft plugged into your team for the work that has to land.
The idea is the easy part. The paperwork isn't.
Founders come to Estonia for one reason: it is one of the simplest places in Europe to build a company. Yet the consultancy helping them do it was getting lost in its own category, its message buried under legal language and lookalike providers. The offer was genuinely rare. It didn't sound like it.
The idea is the easy part. The paperwork isn't.
Founders come to Estonia for one reason: it is one of the simplest places in Europe to build a company. Yet the consultancy helping them do it was getting lost in its own category, its message buried under legal language and lookalike providers. The offer was genuinely rare. It didn't sound like it.
We talked to the people stuck in the queue.
Interviews with frustrated founders kept returning the same complaint: energy spent on bureaucracy is energy stolen from the product. That became the strategy in three words. Freedom to build. Estonia's digital system and favourable tax rules stopped being features and started being proof.
We talked to the people stuck in the queue.
Interviews with frustrated founders kept returning the same complaint: energy spent on bureaucracy is energy stolen from the product. That became the strategy in three words. Freedom to build. Estonia's digital system and favourable tax rules stopped being features and started being proof.
Guidance, not legalese.
The identity had to feel contemporary and human, distinctly Estonian, and still carry authority. The voice traded fine print for plain encouragement, lines like give your ideas the space to grow. The visual system drew on Estonian culture and landscape: a distinctive logotype, a scalable graphic framework and a colour palette built to travel across every touchpoint.
Guidance, not legalese.
The identity had to feel contemporary and human, distinctly Estonian, and still carry authority. The voice traded fine print for plain encouragement, lines like give your ideas the space to grow. The visual system drew on Estonian culture and landscape: a distinctive logotype, a scalable graphic framework and a colour palette built to travel across every touchpoint.
Now the offer sounds as easy as it is.
The repositioned brand says one thing clearly: less time on process, more time building. Founders understand what they get, and why Estonia is the place to do it.
Now the offer sounds as easy as it is.
The repositioned brand says one thing clearly: less time on process, more time building. Founders understand what they get, and why Estonia is the place to do it.
The people behind the project
The people
behind the
project
Marco Gabanelli
Creative Direction
Alberto Brilli
Visual Design
Liana Bonanno
Motion Visual Design
Next project
Renasce