Forme Studio
Where precision meets creativity. Marble furniture with sculptural intent.
The client
FORME STUDIOA full rebrand for a marble furniture maker, from the unnamed PTR Design to FORME STUDIO: a premium identity that lets the craft speak at its own price point.
Evolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
- Creative PartnershipsOutside craft plugged into your team for the work that has to land.
Where precision meets creativity. Marble furniture with sculptural intent.
The client
FORME STUDIOA full rebrand for a marble furniture maker, from the unnamed PTR Design to FORME STUDIO: a premium identity that lets the craft speak at its own price point.
Evolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
- Creative PartnershipsOutside craft plugged into your team for the work that has to land.
Where precision meets creativity. Marble furniture with sculptural intent.
A full rebrand for a marble furniture maker, from the unnamed PTR Design to FORME STUDIO: a premium identity that lets the craft speak at its own price point.
The client
FORME STUDIOEvolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
- Creative PartnershipsOutside craft plugged into your team for the work that has to land.
Great craft, hiding behind the wrong name.
Operating as PTR Design, the studio made beautiful marble furniture and had almost no brand to carry it. In an industry where perception is everything, quality was not enough. They needed a name, a voice and a presence that could stand at the premium end of the market and belong there.
Great craft, hiding behind the wrong name.
Operating as PTR Design, the studio made beautiful marble furniture and had almost no brand to carry it. In an industry where perception is everything, quality was not enough. They needed a name, a voice and a presence that could stand at the premium end of the market and belong there.
One brand, two souls.
Brand audits and workshops surfaced the tension worth building on: precision and creativity, engineering and artistry. That duality became the foundation for everything, from the narrative down to the name.
One brand, two souls.
Brand audits and workshops surfaced the tension worth building on: precision and creativity, engineering and artistry. That duality became the foundation for everything, from the narrative down to the name.
FORME STUDIO: where marble becomes form.
The name celebrates marble's timeless elegance and the studio where raw material becomes object. The identity pairs minimalism with weight: a custom logotype, a curated palette and a full design system, all pitched at a premium audience without ever shouting.
FORME STUDIO: where marble becomes form.
The name celebrates marble's timeless elegance and the studio where raw material becomes object. The identity pairs minimalism with weight: a custom logotype, a curated palette and a full design system, all pitched at a premium audience without ever shouting.
A premium price that needs no explanation.
FORME STUDIO launched with a strong digital presence and an aesthetic that mirrors what it makes. The brand gave the studio the confidence to price for the craft, and let the work speak at its own level.
A premium price that needs no explanation.
FORME STUDIO launched with a strong digital presence and an aesthetic that mirrors what it makes. The brand gave the studio the confidence to price for the craft, and let the work speak at its own level.
The people behind the project
The people
behind the
project
Marco Gabanelli
Creative Direction & Naming
Nicolo Botticini
Visual Design
Nicola Pezzotti
Visual Design
Liana Bonanno
Motion Visual Design
Next project
SIMCA